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Kanye West & Lil Pump’s “I Love It” Breaks YouTube Record

Leave it to Kanye West to do the absolute most.

 

With his latest music video for “I Love It,” Ye recruits Lil Pump to perform the record in the wildest outfits: blown up versions of their clothes.

 

The 2-minute clip is now the biggest global debut for a hip-hop video with 76 million views, breaking Childish Gambino’s “This Is America.”

 

The music video was directed by Kanye himself with visuals executive produced by Spike Jonze.

 

On top of that, the record itself has been streamed over 115 million times globally.

Photo Credit: 
etcanada.com

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